The development of advertising

At school we read an article which deals with the development of advertising. Advertising began in the 19th century, the early stages of Industrial Revolution, and was manly used to promote new and exotic products. But after some time there were more and more producer for the same products so brand-naming became necessary.
As a cause of the economic depression from 1873 to 1894 there were more products at the market than could be sold. So many of the small industrial firms realised that it would be better to combine with others and widen the range of products. This was when the phase of the monopoly capitalism and mass advertising started.
At the turn of the century, there was a big change in the soap trade. Instead of the anonymous bars of soap, distributed by wholesalers and door-to-door seller, the companies started more aggressive selling methods, for example Lord Leverhulme who "branded" his soap.
Lord Leverhulme realised that advertising should contain logical arguments as well as eye-catching slogans. Advertising had now reached the stage of persuasion and, as the writer E. S. Turner points out, many smaller firms were displaced by the bigger ones, because they couldn't afford the money for advertising.

My favorite spot is the Milchschnitte-spot, because I really like Milchschnitten. :)
In the spot to girls just arrive at home and want to have a snack. So one of them goes into the kitchen and puts a bottle of milk, some wheat and honey into the fridge. After some minutes time it makes a "pling" and the Milchschnitten are ready.